Come Along With Me: havaianas Personalization Pop-Up at Hypebeast Cup

havaianas just brought its deep-rooted love for football to NYCs Hypebeast Cup with an immersive, interactive SoHo pop-up. Making a stop in the Big Apple as tournament celebrations take over the city, the space is a one-stop shop where fans can shop exclusive football-inspired merch and up their footwear rotations. I got the chance to experience what Hypebeast Cup had in store firsthand, and havaianas did not disappoint.Walking into the space feels less like a traditional retail footprint and mo...